{"id":1579,"date":"2022-04-05T08:29:07","date_gmt":"2022-04-05T06:29:07","guid":{"rendered":"https:\/\/tcs-technology.com\/?page_id=1579"},"modified":"2023-06-23T19:08:25","modified_gmt":"2023-06-23T17:08:25","slug":"retail-and-e-commerce","status":"publish","type":"page","link":"https:\/\/tcs-technology.com\/pt\/verticals\/retail-and-e-commerce\/","title":{"rendered":"Retalho e com\u00e9rcio eletr\u00f3nico"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1579\" class=\"elementor elementor-1579\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7c6724 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7c6724\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7094d51\" data-id=\"7094d51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28f3fc3 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"28f3fc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/tcs-technology.com\/pt\/\">In\u00edcio<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43b4f8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43b4f8c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3ffc08\" data-id=\"f3ffc08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c97695 elementor-widget elementor-widget-image\" data-id=\"1c97695\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"333\" src=\"https:\/\/tcs-technology.com\/wp-content\/uploads\/2022\/04\/Retail-and-E-Commerce-banner.jpg\" class=\"attachment-large size-large wp-image-2634\" alt=\"Retail and E-Commerce banner\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a469d09 elementor-widget elementor-widget-heading\" data-id=\"a469d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Retalho e com\u00e9rcio eletr\u00f3nico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a37635b elementor-widget elementor-widget-text-editor\" data-id=\"a37635b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Proporcione experi\u00eancias de compra extraordin\u00e1rias, envolva-se com consumidores tecnologicamente avan\u00e7ados e mantenha-se \u00e0 frente da concorr\u00eancia.<\/p><p>O panorama das ruas comerciais mudou significativamente desde o in\u00edcio da COVID-19, e os comportamentos dos consumidores mudaram em conformidade. Para garantir a sobreviv\u00eancia das lojas f\u00edsicas, a transforma\u00e7\u00e3o digital \u00e9 crucial no sector do retalho.<\/p><p>Embora a automatiza\u00e7\u00e3o esteja frequentemente associada \u00e0 transforma\u00e7\u00e3o digital, o verdadeiro fator de mudan\u00e7a no retalho \u00e9 a IA. Juntamente com uma an\u00e1lise de dados melhorada, a IA permite que as empresas ofere\u00e7am aos consumidores experi\u00eancias de compra excitantes e extraordin\u00e1rias que os incentivam a sair de casa e a afastar-se dos seus telem\u00f3veis. Embora as compras online continuem a dominar, aqueles que dominam a sua presen\u00e7a online podem tirar partido dela para revitalizar as compras na loja e aumentar as receitas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61fcf4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61fcf4b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aeefb35\" data-id=\"aeefb35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7d5ee5 elementor-widget elementor-widget-heading\" data-id=\"e7d5ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Intelig\u00eancia artificial e compras f\u00edsicas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2178ff elementor-widget elementor-widget-text-editor\" data-id=\"b2178ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Neste momento, \u00e9 seguro assumir que a maioria dos retalhistas tem alguma forma de presen\u00e7a no retalho online. A pr\u00f3xima fase da revolu\u00e7\u00e3o digital no retalho envolve a integra\u00e7\u00e3o perfeita das experi\u00eancias online e f\u00edsicas para proporcionar o melhor dos dois mundos. Os exemplos incluem:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7378584 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7378584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Espelhos virtuais para compras interactivas, recomenda\u00e7\u00f5es de roupa e tamanhos virtuais<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Mapas de calor na loja para otimizar a coloca\u00e7\u00e3o de produtos e os percursos dos clientes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sistemas sem caixa para uma experi\u00eancia de compra mais f\u00e1cil e eficiente<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Reconhecimento de imagem para os clientes verificarem os stocks de produtos e evitarem desilus\u00f5es<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70fe9d6 elementor-widget elementor-widget-text-editor\" data-id=\"70fe9d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Apesar dos desafios enfrentados pelas compras f\u00edsicas durante os per\u00edodos de confinamento, h\u00e1 todos os motivos para as reavivar e melhorar. A chave \u00e9 combinar a efici\u00eancia e a acessibilidade da informa\u00e7\u00e3o das compras em linha com os benef\u00edcios tang\u00edveis das experi\u00eancias na loja, como a experimenta\u00e7\u00e3o de roupa e as interac\u00e7\u00f5es sociais. Ao adotar as estrat\u00e9gias acima mencionadas, os retalhistas podem interagir com os consumidores com conhecimentos tecnol\u00f3gicos e ultrapassar os concorrentes que assumem que a redu\u00e7\u00e3o do tr\u00e1fego pedonal conduz a uma mudan\u00e7a permanente para as compras em linha.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2641924\" data-id=\"2641924\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc42755 elementor-widget elementor-widget-image\" data-id=\"fc42755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"700\" src=\"https:\/\/tcs-technology.com\/wp-content\/uploads\/2022\/04\/Artificial-Intelligence-and-Physical-Shopping-.jpg\" class=\"attachment-large size-large wp-image-2642\" alt=\"Artificial Intelligence and Physical Shopping\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57adcc8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57adcc8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-679ae67\" data-id=\"679ae67\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e82ea7b elementor-widget elementor-widget-heading\" data-id=\"e82ea7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dar prioridade \u00e0 experi\u00eancia do cliente<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e89c9ac elementor-widget elementor-widget-text-editor\" data-id=\"e89c9ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A implementa\u00e7\u00e3o de tecnologias de retalho inteligentes criar\u00e1 uma experi\u00eancia de cliente \u00fanica que distingue a sua loja e incentiva os clientes a escolh\u00ea-lo em vez dos concorrentes. Al\u00e9m disso, as solu\u00e7\u00f5es digitais no retalho fornecem dados valiosos que podem ser aproveitados para melhorar os esfor\u00e7os de publicidade e marketing, compreender melhor e direcionar os clientes e impulsionar as vendas. Imagine ser uma das primeiras lojas a oferecer espelhos virtuais - os clientes sentir-se-iam definitivamente motivados a visit\u00e1-la.<\/p><p>Interessado em solu\u00e7\u00f5es de digitaliza\u00e7\u00e3o personalizadas para os seus projectos de TI de retalho? \ud83d\udc4b <a href=\"https:\/\/tcs-technology.com\/pt\/contact\/\">Entre em contacto com a nossa equipa hoje mesmo<\/a> para uma consulta gratuita e sem compromisso. Concentramo-nos em compreender as suas necessidades espec\u00edficas e em explicar como os nossos servi\u00e7os o podem ajudar, sem recorrer a vendas dif\u00edceis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Retalho e com\u00e9rcio eletr\u00f3nico Proporcionar experi\u00eancias de compra extraordin\u00e1rias, interagir com consumidores tecnologicamente avan\u00e7ados e manter-se \u00e0 frente da concorr\u00eancia. O panorama das ruas comerciais mudou significativamente desde o in\u00edcio da COVID-19, e os comportamentos dos consumidores mudaram em conformidade. Para garantir a sobreviv\u00eancia das lojas f\u00edsicas, a transforma\u00e7\u00e3o digital \u00e9 crucial no sector do retalho. Embora a automatiza\u00e7\u00e3o [...]<\/p>","protected":false},"author":1,"featured_media":0,"parent":681,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1579","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retail and E-Commerce - TCS Technology AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tcs-technology.com\/pt\/verticals\/retail-and-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail and E-Commerce - TCS Technology AG\" \/>\n<meta property=\"og:description\" content=\"Retail and E-Commerce Deliver extraordinary shopping experiences, engage with tech-savvy consumers, and stay ahead of the competition. The landscape of high streets has significantly changed since the onset of COVID-19, and consumer behaviors have shifted accordingly. In order to ensure the survival of physical stores, digital transformation is crucial in the retail industry. 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